Google enforces its rules by playing a game of chicken with websites: If they don’t follow its rules, it won’t show them in its SERPs (search engine results pages). But with large and popular sites, the calculus is reversed: Large sites can do whatever they want, and Google indexes them regardless because if it didn’t, it wouldn’t have any results from them.

The result is large sites running roughshod over small ones using Google has a hammer.

Read more at the GoodROI blog.

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