December 23, 2009 | SEO/SEM

Target.com is unfairly flooding Google with 15 million error pages that show up as the first result in a lot of searches for products.

Google enforces its rules by playing a game of chicken with websites: If they don’t follow its rules, it won’t show them in its SERPs (search engine results pages). But with large and popular sites, the calculus is reversed: Large sites can do whatever they want, and Google indexes them regardless because if it didn’t, it wouldn’t have any results from them.

The result is large sites running roughshod over small ones using Google has a hammer.

Read more at the GoodROI blog.

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Explore related content: cheating, Google, SERPs, Target, target.com

15 Responses to “Target.com games Google SERPs, and Google blinks”

1. autorizada samsung says:

   April 4, 2010 at 11:05 pm

   good article, i will add my feeds.
2. Anonymous Video Tube says:

   August 1, 2010 at 5:43 pm

   Interesting post, big sites like Target should play ball just like the rest of us…
3. Zach Zimmerman says:

   August 4, 2010 at 10:57 am

   I am surprised Target would risk making this kind of mistake. It would be funny to see Target.com get blacklisted. jk. I hope they fix this. But I guess it does not matter because it is a Target website. Once again, the corporate world wins big.
4. SEOgeek says:

   August 26, 2010 at 5:02 pm

   Most of the time large companies like Target will not be treated just like the rest of us by Google and doubly will banned from the search engine.
5. Nurseries Dubai says:

   November 18, 2010 at 5:40 am

   good story but great title…google blinks. nice one
6. HTC Flyer says:

   May 26, 2011 at 4:50 pm

   This is so true and it really does stink.
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7. Sriwijaya Air says:

   November 6, 2011 at 4:23 am

   i think it will be the best games
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   November 25, 2011 at 2:52 am

   this are the best sites that can be use by a lot of people….
9. Lester Rizzio says:

   December 17, 2011 at 2:38 am

   Awesome writing style!
10. brainwave entrainment says:

    December 18, 2011 at 5:28 am

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11. I have to say that for the past couple of hours i have been hooked by the impressive posts on this blog. Keep up the great work. says:

    February 24, 2012 at 3:10 am

    You actually make it seem so easy together with your presentation however I to find this matter to be really something which I think I might by no means understand. It sort of feels too complex and extremely huge for me. I’m having a look ahead on your subsequent publish, I’ll try to get the dangle of it!
12. Birmingham Website Designer says:

    March 2, 2012 at 1:14 am

    Online brand protection is becoming so important, these big brands need to look after their customers or they’ll walk! You’re right, it should be fair… for the little guys too!
13. Limos in Orange County says:

    March 11, 2012 at 11:06 pm

    Excellent post! I really enjoyed reading it. I will be back for more!
14. James Chachet says:

    April 15, 2012 at 6:59 am

    Quite rightly said in the previous comment, how can they make a mistake like that. Will have a bad effect over all.
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