December 23, 2009 | SEO/SEM

Target.com is unfairly flooding Google with 15 million error pages that show up as the first result in a lot of searches for products.

Google enforces its rules by playing a game of chicken with websites: If they don’t follow its rules, it won’t show them in its SERPs (search engine results pages). But with large and popular sites, the calculus is reversed: Large sites can do whatever they want, and Google indexes them regardless because if it didn’t, it wouldn’t have any results from them.

The result is large sites running roughshod over small ones using Google has a hammer.

Read more at the GoodROI blog.

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Explore related content: cheating, Google, SERPs, Target, target.com

10 Responses to “Target.com games Google SERPs, and Google blinks”

1. autorizada samsung says:

   April 4, 2010 at 11:05 pm

   good article, i will add my feeds.
2. Anonymous Video Tube says:

   August 1, 2010 at 5:43 pm

   Interesting post, big sites like Target should play ball just like the rest of us…
3. Zach Zimmerman says:

   August 4, 2010 at 10:57 am

   I am surprised Target would risk making this kind of mistake. It would be funny to see Target.com get blacklisted. jk. I hope they fix this. But I guess it does not matter because it is a Target website. Once again, the corporate world wins big.
4. SEOgeek says:

   August 26, 2010 at 5:02 pm

   Most of the time large companies like Target will not be treated just like the rest of us by Google and doubly will banned from the search engine.
5. Nurseries Dubai says:

   November 18, 2010 at 5:40 am

   good story but great title…google blinks. nice one
6. HTC Flyer says:

   May 26, 2011 at 4:50 pm

   This is so true and it really does stink.
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7. Sriwijaya Air says:

   November 6, 2011 at 4:23 am

   i think it will be the best games
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   November 25, 2011 at 2:52 am

   this are the best sites that can be use by a lot of people….
9. Lester Rizzio says:

   December 17, 2011 at 2:38 am

   Awesome writing style!
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    December 18, 2011 at 5:28 am

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