November 26, 2009 | Linux/Unix, News

KDE is undergoing a marketing exercise in renaming itself and its various products:

  • The phrase “K Desktop Environment” won’t be used
  • KDE means the community and an overarching brand
  • Various KDE products’ new names:
  • KDE Plasma Desktop and KDE Plasma Netbook
  • KDE technologies become the KDE Platform
  • The KDE Applications remain the same
  • KDE 4.3 will be called “KDE Software Compilation 4.4″ in the next release

Although there’s some logic to the name changes, I think force of habit is going to have people continue to refer to KDE as KDE 4.4.

The fact is, people call products what they want to call them, regardless of what company marketing departments want. For example, Xerox doesn’t want you to refer to photocopying as xeroxing, but people still do. Kleenex doesn’t want you to refer to facial tissue as kleenexes, but people still do.

Slashdot discussion here.


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